The word "aesthetic" originated in Greek and was introduced in the 18th century by the German philosopher Baumgarten, who is often referred to as the "father of aesthetics". He proposed that to make the aesthetic experience scientific, it requires humans to have a capacity that is distinct from reason and intellect. The pleasurable experience we get from art and nature belongs to cognition, but it is different from reason and logic.
Ästhetik aims to redefine the concept of art collection, following Baumgarten's original ideas to serve the new generation of collectors, art lovers, galleries, and artists. Our goal is to redefine the connection between art and life, and make the art collection experience a part of our cognition and lifestyle.
Emily Feng, the founder of Ästhetik, curated her first personal art exhibition "SMOG" at the age of 20. She has also planned and executed DNA original fashion shows, the Hangzhou Henglu Art Museum Li Fu'an Landscape Painting Exhibition, and her personal painting "Wild Birds Flying Over" was collected by important insitistutions. Emily studied Yale University Finance Award Marketing courses and earned international WSET wine sommelier certification.
Emily has successfully completed auction exhibitions in well-known Chinese and American companies, such as Sotheby's New York Auction House, National Museum of China, Fashion COSMOPOLITAN, FAU Art Studio, and China Guardian Auction Co., Ltd. She is an outstanding art consultant and a young artist who founded Ästhetik to share the artistic way of life by gathering young generation collectors.
